Thursday, April 29, 2010

What Campers Say They Want: Level, Shaded and Secluded Sites

What are the two questions every first-time caller will likely ask if they haven’t been to your campground?

1. Are the sites level?

2. Will my RV be packed like a sardine between two adjacent sites?

Lisbon, Ohio’s Lock 30 Woodlands RV Resort says: “No one camps in front of you and no one camps behind you.” There are no rows of campers, lined up side by side, cookie cutter matched driveways, aligned with electrical pedestals. Indeed we are not the typical campground. That doesn’t automatically make us better in the eyes of every camper, but it does make us different.

We are deep in the woods. Our full hook up sites is private, secluded and shaded —many as long as 100 feet and wide enough to accommodate three slide-outs. Not everyone’s cup of tea, but for campers wanting comfort, yet seclusion in the woods, we provide it.

It’s true. When you’ve never visited a particular campground, you have no idea what surprises will await you. You are at the mercy of websites, representations made by whomever answers the phone, and your vivid imagination. Now that can be scary.

First, let’s talk about websites. Technology can pretty much create whatever photo and impression your heart desires. Tight shots of fashion models posing in front of fire pits can glamorize away the mud and the after- hours noise; you can Photo shop away the clutter and the lawn mower sheds and the weeds. So what is a first-time camper, solely dependent on a website, to believe?

Second, many campers, while appreciative of attractive amenities, first and foremost want level, shaded and private sites, large enough that a family can camp in comfort. But short of paying a visit to the campground, what is a first-time camper to believe other than whatever the person taking the reservation says?

That’s why , at Lock 30 Woodlands, we try to strike a balance between the Internet convenience of photos and online reservation requests and the personal, attentive services of a telephone “ hostess” who’s trained to match what a camper wants and what Lock 30 Woodlands has to offer.

How does a camper increase the likelihood that the site he imagines, will be the site he’s assigned? First, if he has Internet access, he can get a bird’s eye view of the campground. Go to Google Maps, Second, he can look at independent, industry ratings, which are updated every year when representatives from Woodalls, for example, make timely visits to campgrounds. Third, a camper should access the campground map to see where his site is located in relation to the facilities he will use. (http://www.ohiorvcamp.com/). At many campgrounds, including ours, he can request specific sites, or at least general sections of the park.

Lastly, and probably most important of all, every camper needs to know what matters to his family. With hundreds, possibly thousands, of parks and campgrounds in this country, there’s a campground to match every camper’s taste and budget.

If you don’t need an Olympic size pool, there’s no need to pay for one. If you want to fish, look for a campground with a fishing lake or riverfront access. Know what matters to you and what your style of camping requires.

Lock 30 Woodlands has a 68 acre, unique configuration of one closed camping loop, a finger-like projection with all amenities, facilities and buildings within the interior, vast green area. That affords every site a private “back yard”. We advertise that “no one camps in front of you and no one camps behind you.” We mean it. Some of our sites are 100 feet long; most are over 30 feet wide. Indeed Google Earth shows that every site opens to forest, overlooks riverfront or is privately tucked in the woods.

There are no rows of campers at Lock 30 Woodlands. That’s what we’re known for and why more than 90% of our campers are “returns”. But, not every camper wants what we have to offer.

We’re committed to providing current, relevant information on our website. Often we invite first time campers to select whatever site is open. Always we invite the curious to drive through the park, ask questions, determine what works for them. We work to exceed every camper’s expectations.

Wednesday, April 21, 2010

A Campground Community Garden

Every year at Lock 30 Woodlands we introduce something new to our returning campers, something slightly out of the ordinary they might not expect to see at most highly-rated campgrounds. One year it was the swimming pool’s big “Block O” displaying our passion for the Buckeyes in an Ohio State’s National Championship year.

More recently we decided to celebrate the Western Reserve Heritage of our corner of the state by giving a facelift to our barn red clubhouse. Maintenance head and carpenter extraordinaire, Jim Simpson, designed and installed hand-crafted shutters, similar to what one might have seen on the cozy homes of that historic time. Later this summer we’ll do a phase two to that Historic Sandy & Beaver Canal Lock 30 Woodlands’ facelift and erect twin cupolas on the rooftop.

This year our signature surprise is a “redo”of something that has fallen into and out of favor: a community garden where campers can pick a handful of parsley or sage, a ripe tomato for a sandwich or even a sprig of dill for a freshly -caught fish.

Does a community garden ever fall “out of favor”? Not really. But the effort ten years ago met with limited success. We were among the earliest of campgrounds to introduce composting to campers. It was a failed education campaign. Too many half-eaten hot dogs and not enough apple peels made their way to our compost pile. Just about the time we thought we had it nailed, the raccoons held a summit conference and declared our compost pile a top-rated, snack bar, convenient, no less to the equivalent of a raccoon’s full service mall. (Next door to our 68 acres of pine woods is farmer Bowen’s prize-winning corn field.) Seems to me I heard one raccoon describe it as “one stop shopping on Beaver Creek.”

So we abandoned the composting effort and focused instead on adding to our herb pick-as-you-need garden, close to our swimming pool and clubhouse. An eager lifeguard once stripped the sage right to the nubs, then later returned to “dig that weed out”. What can I say?

Then there was the camper who added a full cup and a half of fresh oregano to her spaghetti sauce and well, it was more like a medicinal tonic than a hearty Saturday night supper.

But last Thanksgiving—or at least the weeks leading up to it—took the prize when it comes to community garden flubs.

We had a camper’s fall potluck featuring family favorites from backyard gardens. Campers are great cooks, resourceful and imaginative. An apple cobbler tied with a pumpkin dessert to win top nods among desserts. There was a particularly flavorful chili, robust, but not overly hot with peppers. Lock 30’s staff contribution was a stuffed turkey and the trimmings. That’s where things got complicated.

The days leading up to the potluck were full of surprises, including my being bumped from several flights to Pittsburgh. So Tracy bought the turkey and camping guest, Alice, volunteered to pop it in the oven. Problem was she’d never roasted a turkey, so Karen gave instructions from the tarmac on slicing and dicing onions and celery for the stuffing. Adding sage from the herb garden was a must. Turkey without sage dressing is well, a day without sunshine, I insisted.

Minutes before we carved our “communal “turkey, I discovered a branch of rhododendron, plucked from the garden, resting on the cutting board, where one might ordinarily find the sage garnish.

Despite objections from happy campers, the rhododendron-laced dressing made its way directly from the serving bowl to the garbage disposal. Rhododendron is not for consumption. Eat enough of it and you‘ll be spending a day in our award-winning bathrooms!

So, now we’re tackling a community garden re-design. No ornamentals among the herbs and veggies, we’ve decided. I’m consulting the Farmer’s Almanac for “best planting “days and Tracy has started the seedlings. Jim is rounding up plenty of organic fertilizer and leaf compost. Our workampers, due to arrive May 1, are getting prompted about our mid-month garden landscape project.

We’re excited about this communal effort. Camping is all about community and when you can share a harvest—knowing that you helped create it, it’s that much better.

Monday, April 19, 2010

Cyber Camping vs Great Outdoors

April 18, 2010


Occasionally a caller will balk at Lock 30 Woodlands’ prices and say “Well, for that price, I can stay in a motel room.”

Occasionally I’m tempted to poke gently at this comparison and ask “So, tell me, for what price can you build a campfire in that motel room?”

Most of us know that comparing motels to campgrounds is like comparing apples to cantaloupes. Yet guests expect similar levels of service, amenities, and conveniences.

That’s not a bad thing, but it should prompt campground owners and managers to consider what they offer and at what price. Some of the conveniences offered in urban settings simply don’t work as well when offered “in the woods,” yet, like offering fast food, we‘re constantly looking to super-size these services, even when their benefit is debatable.

Wifi is one of those expected conveniences.

As I type this blog on my 3 pound notebook computer I can’t help but lament how I’m tied to technology almost as much as I’m tied to water and food. I had major surgery several months ago; half my anxiety was concern over climbing the stairs to access online Lock 30 reservations, read emails and pay bills. A lightweight, portable computer allowed me to breath with more ease.

We understand that campers, too, want these conveniences and that’s why we offer Wifi. But some days I wonder if it’s not a big mistake. If we took away their cyber world for just one weekend and replaced it with the real world, would we not be doing our guests a huge favor? Would we not be opening a drawer for them that may have been closed for too long? Could we reawaken their hearing to the early morning joy of song birds or the end of day calm of a crackling fire?

I’m more than a little anxious about kids whose thumbs are constantly texting, instead of casting a line in the fishing pond. With smart phones and interactive games requiring internet access, I’m concerned there will never be enough broadband to stay ahead of the demand.

That’s only part of the problem—our part—since we’re providing the service. But if we consider the challenge parents must face every day, competing with the tech world of instant answers, instant gratification and instant access to information, when do they get the chance to explore with their children the world that makes for memories, rather than a tech world neatly packaged on a flash drive?

Camping is so much more than lodging, so much more than changing the backdrop of where we do our day to day routine. It allows us to step away—even if it’s only for a few days at a time-- from our self-created slavery to convenience.

It allows us the time and space to poke the fire with the people who matter to us the most.

Monday, April 12, 2010

Work Where You Play

There’s a well –worn analogy that compares the duck swimming gracefully on top of the water to the front desk clerk smiling hospitably while she registers campers: both are paddling like hell below the surface.

If you’ve worked at a campground you know the scenario only too well. Things are seldom as calm as they appear to the weekend guest who looks around the campground and says,

“Gee. What a plum job! You collect money, assign sites and join guests as they eat S’mores around the campfire.”

It’s true that there are few jobs where you can work where you play. And most campground owners and managers appreciate the fact they they’re playing host or hostess to a great crowd of guests and customers who are eager to be camping.

After all, we’re welcoming happy people on their way to a good time. Campers don’t pull in expecting to have their teeth drilled. They arrive ready for a relaxing respite, prepared to enjoy what’s ahead.

We are the lucky ones who receive them at the front gate. If we’re ready—with facilities well- maintained and all systems functioning, chances are things can go well.

But even when we’re operating at the top of our game, stuff happens, things go upside down. The average campground has several businesses within the business. The same desk clerk greeting campers could be flipping burgers, cleaning bathrooms, shopping for and stacking inventory, managing a web site and reservation system, and cleaning up after pets. All in the same day. The life guard may be the summer employee mopping the floors, stacking the pool furniture, fixing the video games and showing the Saturday night movie after he stacks firewood.

We work hard. This is especially true in small, family-owned campgrounds, where a few workers don many hats for low wages and long summer hours.

At Lock 30 Woodlands, most workers do all jobs—or at least most jobs. When workampers apply to Lock 30 Woodlands, they know they will be camping where they’re working. Most sign on expecting that the job has clear parameters, routine expectations and predictable consequences. That’s the ideal situation, but it’s not always the norm.

Workampers at Lock 30 are treated as paid staff because usually that’s exactly the level of responsibility they assume. They have the added benefit of being given a full hook up site and a few perks beyond their wages, but for that they are often “night hosts” responsible for after hours’ possibilities.

Our reward in hiring workampers is that they bring with them perspectives from wherever they’ve camped or worked. Many are retired professionals, healthy enough to do the demanding physical tasks we require and skilled in knowing what campers want and need. Even better, they bring a breadth of experience to our recreation world that is hard to beat. We’ve had electricians and nurses, retail sales clerks and factory workers. We’ve even employed maintenance specialists and artists, government workers and homemakers. In the ten years we’ve used workampers, most, but not all, have made a positive difference and influenced change in policy and procedures.

What makes for a successful workamper experience? Three things: as clear a job description as management can offer, mutual respect, and lots of good luck.

Campground managers take a chance because often they hire workampers “over the phone.” Technology has provided tools to lessen the risk, but most workampers don’t show up at the front desk, resume in hand and ready for an interview. Managers take a risk that workampers are who they say they are and will do what they claim they can and are willing to do.

Workampers take a chance because they sign on for jobs that often require them to pull up stakes and drive a distance to work for organizations or individuals who are complete strangers. They depend on web sites for accurate representations of where they will live. They count on employers to define accurately and honestly what they will be expected to do.

Lock 30 Woodlands looks for workers who have a “happy to help” attitude. We want our workampers to understand that the first half of the word “workamper” is indeed work. But it’s work with some of the best campers on the planet.

And when you work with and for good people, work can take on all the pleasures and rewards of play.

Monday, April 5, 2010

Value For Your Camping Dollar

Ever wonder where your camping dollars go when you pull into a campground? Even though a camping staycation compares favorably to a higher- priced family vacation, for many, the questions remain: what am I paying for? And how can I stretch my camping dollars?

Here’s ten easy ways to get the biggest bang for your camping buck:


1. Camp mid week or in shoulder seasons. Often discounts apply when you camp during times of low occupancy. If the website does not indicate “best price camping” opportunities or “specials” then call and ask! There may be short-term promotions that could be posted at the last minute, so familiarize yourself with your favorite campground’s website and return often to browse. Lock 30 Woodlands in Lisbon, Ohio, surprises campers with these unannounced specials.

2. Add a day or two to your stay. Good planning cuts down on unforeseen expenses when camping, but consider the amount of time you spend grocery shopping, packing and preparing for your trip when you calculate cost. Adding an extra day or two not only increases the likelihood that you’ll get a better rate, but it means fewer hours on the road and more “relaxation time“ once you ‘ve settled in for your stay.

3. Take advantage of “Fuel saver specials”. Do you have a favorite campground? Ask what it might cost if you stored your 5th wheel from Sunday to the following Friday, when you intend to return for a weekend of camping. You’ll save money hauling your RV back and forth, plus you save yourself the hassle of packing twice.

4. Consider camping where pets or children are free. But keep in mind that leaving your dog in a kennel adds to your vacation cost and lessens your fun. Most campgrounds have graduated pricing for children and campgrounds who charge for children often offer amenities specific to kids’ tastes. Consider what motels charge if you want your pet to be part of the family vacation. Pet-lovers might agree it’s worth spending a few dollars more. Look for dog-friendly park that do not restrict breeds, numbers of pets or discriminate against pets greater than 50 lbs.

5. Celebrate a holiday at a campground. Whether it’s hosting a birthday party or frying a Thanksgiving turkey, holiday camping can actually save you money because casual is almost always cheaper than decorating, cleaning, and hosting for a party at home. Even with added costs for guests not staying in your camper, (day visitors who drop by for a meal) let the great outdoors be a backdrop for your next party. Ask guests to contribute to the potluck and see how creative partiers get when they’re faced with a limited size kitchen—or no kitchen at all!

6. Just as is the case in a motel or hotel, you are paying for the fitness room, the pool, the front lobby, game rooms and spacious, clean rest rooms. So use what the campground has to offer! Explore the nooks and crannies and make the effort to broaden your horizon checking out recreation amenities you might not typically use. Who knows who you’ll meet or what spark of talent you’ll uncover if you put a fishing pole in your hand and go for it.

7. Unlike a motel or a hotel, you can build a campfire and open doors of your imagination that may have remained closed for years. Can you think of a better place for a real conversation with your lover or your children? Can you think of cheaper way to unwind than by pulling up a lawn chair to the warmth of a fire? Consider the cost of a bundle of firewood vs. an hour of therapy with a counselor. ‘Nuff said.

8. Do you belong to a health or fitness club? Do you pull on a pair of running shoes every morning just to keep your weight in check? There isn’t a campground on the planet that doesn’t offer recreational opportunities probably far superior to what can be retro-fitted to the indoors. Hiking and biking are naturals at campgrounds. If there’s a pool or a lake, make the decision that you’ll jump start your exercise program by treading water, if not swimming laps. Control the urge to sit in front of the tube interrupted by trips to graze in the kitchen. Money dedicated to health club memberships can be stretched further at most campgrounds, where outdoor activity takes the place of machines.

9. Know what you are paying for. Just as the airlines have started “unbundling” costs, some campgrounds have adopted a similar practice. Why pay $3 to $5 extra each night for the camper in the next site who is using two air conditioners when you are using none? Look for campgrounds who give you options. Pay for what you actually use—not the electric one assumes you might use.

10. Know what amenities are included in the price. If you know you are intending to fish, ask when you make your reservation if miniature golf, fishing or pool use cost is additional. Some campgrounds bundle recreation opportunities and sell arm bands or punch passes. Campgrounds like lock 30 Woodlands have an all-inclusive recreation program. Compared to hauling the kids in the car to day recreation opportunities, a weekend at a campground can be a bargain.

END

Thursday, April 1, 2010

Poking the Campfire--What Mamma has to say

Its no accident I'm kicking off this blog on the day that all fools are in their glory. On April Fools, the operative word is fun. That's what we're going to talk about a few times each week--who's having the most fun.

No matter the size, location or feel of the campground, fun better be a big part of the formula, momma says. Everyone knows if momma ain't having fun, then no one is. At least for me, if there's no fun in it, I'm not doing it.

A few years ago we were shopping for T-shirts, or maybe I should say, shopping for what to print on our T shirts. The top contender? A shirt that said: "At Lock 30 Woodlands, it's only fun until someone gets hurt--then its hilarious!"

Someone, maybe my lawyer, said that shirt was not a good idea.

So then we went the historic preservation route, honoring Lisbon as the oldest city and first capital of the Buckeye state:

"Ohio. Nothing to do since1802--until Lock 30 Woodlands! We play every day"

Someone, maybe my manager, said poking a stick in the eye of the whole state was not a good idea, either.

No question, everyone has their own ideas about what's fun and what's funny, so it's probably smart to first run your ideas past someone who at least appears normal.


As for what we do at Lock 30 to offer family fun and recreation, we like to step slightly out of the tent. Hold that thought, because I'll give you an example in a minute.

Probably the most fun I had last summer was snarfing all the "Made in China" glow in the dark necklaces from our store to make a twenty-foot long, looped garland. Then I attached the neon chain to the robot that cleans our 40 x 80 swimming pool. I stood in the pitch dark in a patch of lavender, near the bocce court, awestruck as Aqua Bot scrubbed away, creeping 12 foot deep, tugging a blaze of iridescent color.

The only thing that would have made my midnight caper more fun would have been a margarita. But then I would have started running my mouth, whooping and hollering. That would have gotten me thrown out of my own campground. Now that would not be fun.

(Translation: Do not try this at my home or yours.)

So how do we step outside the tent to create fun for our campers? We start by expanding our definition of fun. We believe in "edutainment"--the wonderful thing that happens when you combine learning (as in education) with entertainment.

On Mother's Day weekend I'm putting on a pot of coffee to launch our "Fireside Chat" series. I'll ask one of our workampers, a horticulturist, to join our regulars who gather round the clubhouse wood-burning stove on chilly Saturday mornings. She'll talk herbs: how and why we grow them. We have a free herb garden at Lock 30 Woodlands. When you need a fresh handful of sage for your chicken cooked on the campfire, nothing else will do.

There's fun, too, in learning how to put together a knock-your-socks off planter of colorful annuals for your deck or front porch.

For all the mothers camping that weekend: "Flowers for the Front Porch Using Thrillers, Fillers and Spillers." I'll be doing a Saturday "how to" demonstration so dads and kids can create a lasting gift for mom.

I'm a Master Gardener, courtesy of Colorado State University Extension. Gardening is my passion. It's fun for me to share what I know, and its fun for campers to learn what the great outdoors offers.

I'm going to ask a few of our extended stay campers and staff to help host our shoulder season "Fireside Chat" series. These generous folks are a diverse group, offering a wide range of knowledge and experience. I'm hoping they, too, will have fun sharing with campers what they know.

OK. Back to the T-shirts. I know you're wondering who we managed to finally offend with our tasteless selection of inappropriate mottos.

No one. We don't sell T-shirts. At least not yet.


The truth is--for momma, selling T-shirts isn't fun. And if there's no fun in it, momma ain't doin' it.

Karen Brucoli Anesi

"Life begins at the end of your comfort zone."--(Neal Walsh may have said it, but my good buddy, Amy Smith is living it.)